"Sip All Day, Get Decay"
Objective: Educate the Wisconsin public as to the negative effects drinking too many soft drinks can have on a person's oral health.

Solution: Television, radio, office materials.

Results: This three-year statewide campaign raised awareness of soda and soft drinks as a primary cause of tooth decay increased from 60% to 89% statewide among the primary target group.

"Stamp Out Spit Tobacco"
Objective: Educate every fifth grade student in Wisconsin to the dangers of using smokeless tobacco, and that it is not a safe alternative to smoking.

Solution: Comic Book, classroom materials, DVD..

Results: 67% of students increased their knowledge regarding the dangers of spit tobacco, and attitudes towards spit tobacco became less favorable by over 10%.

"Amazing"
Objective: Re-position Goodwill retail stores as a fun, exciting shopping destination. Make the Goodwill retail brand an experience of not just value, but discovery.

Solution: Coordinated branding theme across in-store displays and signs, television and radio ads, outdoor advertising, web site and promotions.

Results: Goodwill retail store sales have increased 17% since the inception of the "Amazing" campaign.