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WDA: OWN your smile campaign

The Wisconsin Dental Association's "Own Your Smile: public awareness campaign was launched in January, 2015 with a goal of educating the public about the affordability of preventive dental care and encourage those without a dentist to schedule a visit with a WDA member dentist.

 

Results have been extremely positive:

 

  • Through the first year of the campaign, statewide research shows a 27% decrease in the number of adults, 18 and older, who think dental insurance is needed to afford regular dental exams and cleanings.
  • Find a Dentist searches for WDA member dentists on MouthHealthy.org have increased 915% since the campaign launched in January 2014 through March 2015.

 

 

GOODWILL: AMAZING campaign

Goodwill Industries of Southeastern Wisconsin has seen soaring retail sales since the launch of the "Amazing" marketing campaign. The entire Milwaukee Journal Sentinel article can be read here.

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