WDA: OWN your smile campaign

The Wisconsin Dental Association's "Own Your Smile: public awareness campaign was launched in January, 2015 with a goal of educating the public about the affordability of preventive dental care and encourage those without a dentist to schedule a visit with a WDA member dentist.


Results have been extremely positive:


  • Through the first year of the campaign, statewide research shows a 27% decrease in the number of adults, 18 and older, who think dental insurance is needed to afford regular dental exams and cleanings.
  • Find a Dentist searches for WDA member dentists on MouthHealthy.org have increased 915% since the campaign launched in January 2014 through March 2015.




Goodwill Industries of Southeastern Wisconsin has seen soaring retail sales since the launch of the "Amazing" marketing campaign. The entire Milwaukee Journal Sentinel article can be read here.

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